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Full Throttle Saloon · Sturgis, SD · Monday, August 9, 2027
HARDY
Got Your Tickets? Now Book Your Stay.
Pappy Hoel Campground & Full Throttle Saloon has you covered — tents, RVs, or cabins. Bath houses, Olympic pool, and on-site breakfast & dinner packages at the General Store.
Non-stop entertainment, daily events, and the heart of the rally right outside your door.
Book now: pappyhoelcampground.com
Already have a Pappy Hoel GA wristband? Call 678-381-7213 to upgrade your pass.
Ticket Packages
Select a section on the map. Descriptions below.
Side Stage — Pit Pass
Front-of-stage pit, side stage view, private restrooms, snacks (6–7:30 PM), 3 drink tickets, VIP bar access, complimentary water & soft drinks.
VIP
Premium viewing area with direct line of sight to the stage. Convenient access points. A prime experience for dedicated fans.
Bridge Section
Elevated access with sweeping views of the main stage and grounds. All three bridges unified into one experience.
General Admission
High-energy concert atmosphere in the primary viewing field. Portions feature covered, shaded canopy.
Concert tickets include same-day general camping. Premium camping, cabins & RV hookups sold separately.
About HARDY
Big Loud Records / Big Loud Rock heavy hitter HARDY — dubbed "Nashville's nü-metal king" by the Los Angeles Times — arrives at Full Throttle with nearly five billion career streams behind him and singles that have climbed both rock and country radio charts.
His album QUIT!!, his first full rock LP, followed 2023's half-country, half-rock the mockingbird & THE CROW, which opened in the all-genre top five on the Billboard 200 and hit No. 1 on seven more Billboard charts in its first week — among them Top Country Albums, Top Rock Albums, and Top Album Sales.
The pride of Philadelphia, Mississippi, HARDY has been credited by American Songwriter with carrying the torch for classic heavy Southern rock, while Rolling Stone has pointed to his knack for writing radio-sized hits and then taking a hard left turn without losing the thread.
He's a five-time ACM winner, a two-time CMA Award winner, and a three-time CMA Triple Play honoree. He was named 2022 BMI Country Songwriter of the Year and has taken AIMP Songwriter of the Year three times.
HARDY has written 16 No. 1 singles, including his own 3X Platinum chart-topper "ONE BEER" featuring Lauren Alaina and Devin Dawson, the platinum Dierks Bentley and BRELAND collaboration "Beers On Me," the 3X Platinum duet "wait in the truck" featuring Lainey Wilson, and "JACK," his first No. 1 at rock radio.
He has previously toured with Thomas Rhett, Morgan Wallen, Florida Georgia Line, Jason Aldean, and Cole Swindell.